Your homepage is an essential part of your website. In this episode, you’ll hear 5 tips that will help you direct people to your homepage. Because if they don’t see it, then your homepage will not serve people and it won’t make you money.
We all like to cross tasks off the list and be done with them. But, I’m here to tell you that you cannot do that with your website. It’s like home maintenance, finishing your website isn’t possible. You’re never going to be completely done. And that’s a good thing! These 7 reasons will help you understand why this is one task you don’t want to cross off your list completely.
The photos you use on your website are key to one very important thing. Whether your visitors know it or not, the photos on your website will make them feel something. And those emotions will play a big factor in whether or not people will trust you enough to work with you or purchase something from you. These 4 rules will help you know what to look for when choosing which photos to include on your website and social media.
Your homepage is a lot like a second date. By the time people are on your homepage, they already know you somewhat. This is not the place to tell them all your hobbies and why you do what you do. This is where you need to tell your visitors how you solve their problems and how they can work with you. This is how you help them and how you make more money.
When you are considered the expert, it is so easy to forget all the things you didn’t know at one point. But, your followers? They still don’t know all the things – that’s why they come to you. You must speak in a way they understand and that will require you to simplify your language. When you do this, you will earn their trust and they will know you truly understand their problem.
When you walk into Home Depot (or CostCo), there are so many different ways to find exactly what you are looking for. They might not be the prettiest stores, but there are signs and people everywhere to help you get exactly what you need. Your website should function this same way. Pretty websites are great, but a pretty website is not what helps people know how you can help them.