When people visit your website, how do you want them to feel? I know you want the perfect website, but what you want and what your visitors need can be two completely different things. These 5 tips will help you create a website that absolutely serves your ideal client.
The Goodness Squad Podcast Episode #36
the 4th step you must take to turn your side hustle into a full-fledged business
The podcast only grows if you share it – Thank you for doing so!
You have great content. Your gifts and skills will bring light and goodness to the world. People will want what you've created. But, something is holding you back. This step might just be the most difficult, but you need to put it into action!
Resources mentioned in episode:
Product Idea Generator
The Goodness Squad on Facebook
The Goodness Squad: Welcome to the goodness squad. Welcome, welcome, welcome, welcome, welcome, welcome, welcome, welcome. Welcome to the goodness squad.
Misty: This is episode #36 of The Goodness Squad podcast. Before I jump into today's content, I want you to imagine something for me, it probably won't be too hard to imagine, that school is just starting after five months of COVID and you are stressed. You're stressed about all the decisions that surround it.
You're overwhelmed. You're in tears every other day. And your friend knows this. And so she invites you over for lunch and you're grateful and she knows that you love chocolate. So she has made this beautiful, gorgeous chocolate cake for you. The two of you sit down and you're discussing how frustrated you are and how there really is no exact solution.
And she says, "you know what? I have this solution." Your lunch is finished and she goes over to her chocolate cake and she cuts out a slice and she puts it on a plate. And then she brings it over and she starts eating it. And she says, "this chocolate cake solves all my problems. It makes me feel so much better." She takes a bite and she says, "it's delicious and it's moist." And she takes another bite. And she says, "it's my grandma's recipe. It has three different types of chocolate in it. And it takes a whole day to make. And it's just incredible. It's the best chocolate cake you'll ever, ever taste." And she takes another bite and she says, "I always feel like I can take on the world after I eat this chocolate cake."
And you're just left sitting there. How do you feel?
This is season #2 of The Goodness Squad podcast. And during this season, we are focusing on how to monetize your content marketing business. In other words, we're talking about how to earn money from your blog, podcast, YouTube channel, or Instagram feed.
My name is Misty Marsh. I have built and sold a profitable online business. And now I am on a mission to lift you, your influence for good online, and your income. During every episode of The Goodness Squad podcast, I give you an easy to understand, easy to implement tip for your business. So make sure you subscribe today.
Your friend is eating the chocolate cake right in front of you. She knows that it is the solution. She's telling you that it is the solution to your problem. She can't fix the whole school issue, but she can help you feel better with this chocolate cake.
But, what is she wanting you to do? Ask for the chocolate cake? Is that what she's wanting? Is she afraid that the chocolate cake works for her, but she's not sure it's going to work for you, so she doesn't actually want to offer it to you? What is going through your mind?
This story actually comes from my mission. You may have heard it or some variation of it at some point. I don't know if I was taught in the MTC or by my mission president, but it makes a good point, right?
When we have something good, when we have a solution to someone else's problem, why don't we share it with them? What keeps us from asking them if they want some? What keeps you from asking people if they want what you have to offer? The solution you have to offer them? Why don't you ask if they want it?
Step #4 that you need to take in order to turn your hobby or your side hustle into a full-fledged business that actually makes you money is to ask for the sale.
Did your heart skip a beat? Did you have to take a deep breath? I get it. It's scary. Right? Fear of rejection. It's real. But friend, it's also selfish. Can I just be that friend right now that can tell you the hard truth? It is selfish to be so afraid of the fear of rejection that you don't ask for the sale, that you don't offer the solution. It's not selfish to be afraid, but it is selfish to let that fear stop you.
Will you be rejected on occasion? Absolutely. Will it hurt? Absolutely. Will it be hard? Absolutely. Will you cry? Sometimes? I have. Rejection is hard, but if you are unwilling to make that sacrifice, there are people out there who would have said yes, who will not progress in the way that you could have helped them progress. Their life will not change in the way you could have helped them to change it. You have to ask for the sale.
I want you to remember something when someone says no to whatever it is you're offering, it's simply because they don't believe or understand that your product, what it is you're selling, is worth more to them than their money. They don't yet understand that the solution to their problem lies in what it is that you are offering them. Once they believe that, once they understand that your solution is worth more than their money, they will say yes.
So your purpose is not to force people to say, yes. And you don't need to freak out and worry when they say no. You simply need to say, "Oh, they don't yet understand that I have the solution. How can I better help them get there?"
So let's talk a little bit more about that nervousness because it's not going to go away simply because I tell you to ask for the sale. You aren't suddenly going to not be nervous because you are trying to be unselfish by asking for the sale. You're still going to have those nerves. I promise.
I've been in this since 2008 and I still have those nerves. But what happens when you don't ask for the sale is people will wonder if your solution is really a solution. If you aren't confident in your solution, they're going to begin to wonder, "well, Is the chocolate cake really that good? If it was that good why aren't you giving me some?" You don't want them to wonder that so you have to appear confident even though you're nervous.
I want to tell you how you do this. Confidence comes when you know that you have a solution to a problem that seems really simple. But oftentimes in business, we do things backward. I've done it. Before you create a solution before you actually know what the real problem is. This turns into having to chase customers. And we're going to dig into this deeper in a later podcast episode, but instead, I want you to do what we talk about in episode #33, which is the first step you need to take to turn your hobby into a business. You need to understand deeply exactly what problem it is that you solve. And then you need to talk to people about it, that problem. Because if you understand the problem then you can create a product you know solves the problem.
You can create a solution. And when you know you have a solution to a problem that you are sure someone has, you are much more confident. You have to ask for that sale at the right time because if you ask for it too early, you might feel confident, but you're also going to come off as pushy.
You've had salespeople like this, right? They come up and they're just like, "I've got that. It's a great product. You want to buy it?" And you do not feel understood and you do not want to purchase from them.
On the flip side, you have met other salespeople, whether they're online or off who go on and on and on and on and on, about all the ways this product can help you, forever. And they're standing at your doorstep forever, and you're just thinking, okay, enough already just ask me and I'll say yes. But they take so long that you've lost confidence in them. You no longer believe what they're saying. They are scared. They are not stepping up and asking for that sale. And so you have either found someone else to purchase it from or ask them to leave your doorstep, but you are not purchasing from them. So your timing has to be right.
You have got to ask for the sale as soon as the person you are talking to, or serving or teaching or emailing or working with, knows that you understand their problem. That is your goal. Your goal is to help other people know that you understand that. Your goal is to get them to know, like, and trust you because they know you understand their problem.
Once you can do that, then when you confidently ask for the sale, they will say, yes. It simply becomes a situation of, Hey, you have a need, I have a solution. Let me help you. You no longer have to passive-aggressively beat around the bush and kind of, sort of ask them if they want some cake and hope that they ask you if they can have some cake. You can simply tell them, "I have a solution to your problem. Would you like it?"
Because they know you understand the problem, they are going to trust that your solution will work. You'll hear a marketing stat out there that says people have to interact with a company seven times on average before they are going to know, like, and trust that company enough to pay the company to solve their problem.
The same is true of you. People are going to have to get to know, like, and trust you, on average, a contact of seven times before they trust you enough to pay you to solve that problem.
So how do you do this? Well, you can do that through social media posts. You can do that through emails. But it does take some time before you can ask for that sale.
Does that mean that you can't ask for a sale in the very first email you send people? No, but you need to be mindful of who you're sending that email to. Are these people who have been following you on social media for some time and they already know you? Are these people who have listened to multiple podcast episodes? Then yeah, go ahead and sell to them in that first email.
But if it's a completely cold audience and they don't know you at all, you're going to need to warm them up first so that they believe you get them and you understand their problem.
All right, now that you understand that you have to ask for the sale and when to ask for the sale, I want to give you five quick and easy tips for how to ask for the sale.
So, what I'm talking about here are calls to action online. So this could be a button on a webpage. It could be a link in an email. It could be a link or a visual on a webinar, but these are visual calls to action.
Tip #1 is that they must stand out. If most of your webpage is blue, your call to action should not be blue. It should be a color that stands out against blue, like red or orange. You should not bury your call to action inside the middle of a paragraph in your email, it should be on its own line, its own paragraph. It needs to stand out.
Tip #2 is your call to action should use first-person language. Yes, I want in now! That's a call to action. Show me how to reserve my spot. You need to use first-person language.
Tip #3, your call to action should be action-oriented. That makes sense. Right? It's a call to action. So use words that are action-oriented. Here are some examples - watch, try, save, show, shop, join, start, install, reserve, download. You are telling them exactly what it is they are going to be doing when they click that button. Install plugin now. Reserve my spot now. Download my PDF now. Save my spot today.
Tip #4, you're clear! Your call to action should be clear and concise. The types of calls to action that I am talking about, buttons, one-liners in emails, those types of things. They do not need to be full sentences or paragraphs. Clear and concise 2-8 words and the button itself should do what it says. That's part of being clear. If you are saying a button "watch now", but then it takes them to a page where they have to sign up or put their email in, then your button was telling a lie.
Your button should say, sign up now. If it says watch now, it needs to take them to something they can watch. And then maybe when they're halfway through the video, you can put up another call to action that says, join the community to continue watching, something like that. But the button needs to be honest, it needs to do what it says it's going to do.
Tip #5, use language that implies that it is going to be quick and easy. So you use language like now, today, instantly, quickly, simply, easily. You want people to know that this is not going to take the next six hours of their life and using that type of language is going to entice them to act quickly as well.
So the five tips again, make sure your button stands out. Number two use first-person language. Number three, use action-oriented words. Number four, be clear and concise with what your button says. And number five, use language that implies quick and easy.
Here's a quick wrap up today. You have learned three things. Number one that you need to ask for the sale. Number two, when to ask for the sell. And number three, how to ask for the sale.
So your challenge, your assignment for today is to find one place in an email, on a webpage, in an Instagram post, one place where you are going to ask for the sale and you are going to use my five tips and you are going to do it. That's your challenge, ask for the sale somewhere.
If you are still struggling with product ideas, I would invite you to sign up for the Product Idea Generator. This tool is going to help you brainstorm products that can help you serve and help your people. You can find it over at TheGoodnessSquad.com/productideagenerator. As a bonus, you will also have access to all sorts of other free resources. This is just the first one you're going to get when you join my email list.
In the next episode of The Goodness Squad podcast, we are going to be talking about how to sell more of a product you already have. So maybe you're sitting here listening to all these episodes saying this is all great info Misty, but I already have a product. How do I sell more of it? It's not selling as well as I'd like, what can I do about that?
Episode #37 is going to answer that question for you. I'll see you there.
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