The Goodness Squad: Welcome to the goodness squad. Welcome, welcome, welcome, welcome, welcome, welcome, welcome, welcome. Welcome to the goodness squad.
Misty: This is episode #13 of The Goodness Squad podcast. If you struggle to get people to say "yes" in your business, then this episode is for you. And bonus, it's just a few minutes long.
I am Misty Marsh. I have built and sold a profitable online business and now I'm on a mission to lift you and your business so you can spread more goodness and light online. If you are here for the first time and would like to turn your blog or podcast into a full-fledged online business without sacrificing your home-centered focus, then I want you to know you have found a community of like-minded women here in The Goodness Squad. We welcome you. Make sure you are subscribed because today, like in every episode, I am giving you a bite-sized, easy to process and easy to implement tip for your business.
Are you often frustrated in your business that people don't say "yes" more often? Yes to joining your Facebook group. Yes to joining your email list. Yes to clicking on something in your email. Yes to purchasing a product. Yes to buying a service. You put enormous time and effort into those things and the results are kind of ho-hum.
I have a great tip for you today. This is something that I have learned and I'm continuing to refine it and learn it, but it has made a huge difference in my business. Let's start with the idea that a confused mind always says, "No." This is not my idea. This is a marketing phrase. You will hear out there, all over the place, but if someone comes to your website and they are confused, or they read a sales page or they read an email and they are confused, they will default to "no." A confused mind always chooses "No." Always.
So you need your message to be super clear and the #1 way, I know how to begin improving this, is something that I would ask my design clients to do. So back when I was doing web design, I would require my clients to submit copy to me, the words that would be on the page I was designing. So they needed to tell me what words needed to go on that page so I could design where the words were and how they looked and what images we used and things like that. But they had to write those words.
So I would ask them to write out the words and then go back and cut it in half. Cut the number of words they had written in half. This forces your mind to become super clear about what is really important for the person on the other end that is reading those words to know. And in fact, as long as they gave me permission, when I put those words on their website, I cut it in half again.
I want you to do this in your own business. I want the next time you write a blog post, the next time you write out a podcast episode outline, the next time you write a sales page, the next time you write an email, I want you to write it out, cut it in half, and cut it in half.
Again, I want you to get super clear about what it is you want the person on the other end to learn or to do. If you want them to say "yes" more often, you have to make it exceptionally clear what they are saying "yes" to because a confused mind always says "no."
That is it today. Today was one of those super-quick tips that I believe is super impactful. Go apply it to your business. If you would like help cutting your words in half, if you would like to give me a paragraph and have me cut it in half for you, I would invite you to join the Ask Me Anything group where I go live once a week for a full hour answering your specific questions about your business. I would be happy to look at some of your copy and cut it in half for you and show you what this actually looks like so that you can start having a greater impact and see more yeses in your business. I will also have the link in the show notes.
If you haven't done so already, make sure you hit subscribe because in the next episode we are going to talk about one of my favorite phrases "done is better than perfect" and I'm going to show you what that actually looks like inside of my own business so that you can move forward in your business with something that is done but not yet perfect. This will help you to earn income and start making an impact on people's lives faster.
Thank you again for spending this time with me. You are fantastic. I know you have lots of places you could spend it. I hope you find value spending it here with me every Monday and Friday. I'll see you next time.
