The Goodness Squad Podcast

Trying to do everything in your business on your own will lead to burnout and resentment. If you truly want to run a successful online business, there are some things and people you need to get help from.

This might be the most important thing your website does and so many of us either don't have it or have it totally wrong. The 4 tips in this episode will help your website accomplish the job it's meant to do - get people on your email list! But not...

When it comes to your business, there are certain people whose advice you really need to consider. And there are certain people you need to stop asking for advice. There is a very common mistake I see women make all the time, I'm even guilty of it myself. But, if...

If you have ever thought that building a business on Instagram is enough, then this episode is for you. Websites are still alive and strong and you need one if you want to build a business that lasts. You need a website and here are 3 reasons why it's so...

You can come up with several reasons you aren't seeing success with your website. But, maybe you're thinking of this all wrong. If these 16 reasons weren't on your list, it might be time to rethink a few your strategy. These 16 reasons will help you start making more money...

When you hit a roadblock in your business, how do you feel? If you're like the majority of women, roadblocks often make you want to quit. I love how Jacqlin talks about overcoming mental roadblocks by giving them airtime. Your business can thrive if you stick with it. But, you...

Your mindset is one of the biggest indicators of your success. This is something we all struggle with and it's never a bad thing to add more tools to your toolbox. Becky Kemp is sharing her unique approach to mindset in this episode. I think you'll be surprised by how...

Comparison is the thief of joy. We've all been caught in the comparison trap at one time or another. But, we don't have to stay there. Kay West, founder of A Worldwide Sisterhood, shares her thoughts on creating a community of women worldwide that supports one another. When we each...

Running a business as a mom is hard no matter how committed or skilled you are. Melanie Papworth from Plan for Awesome is sharing some tips that will help you keep your business moving forward even when you feel like quitting. You are not alone in feeling like it's too...

The Goodness Squad Podcast Episode #102 Show Notes: Perfectionism can prevent you from moving forward in your business. That’s why I have always believed in and preached Done is better than Perfect. Maybe you don’t agree with that phrase though. Ceri Payne is back to share her thoughts on why...

Setting goals and achieving them can feel so overwhelming, especially as a mompreneur. Olympic silver medalist, Noelle Pikus Pace, is sharing some of her top strategies for helping yourself and your kids learn how to feel more confidence as you go after your goals.

We did it! We made it to the 100th episode of The Goodness Squad podcast. As a thank you to all of you for going on this journey with me, I am highlighting you. You will hear about women just like you, in the trenches of motherhood and building an...

If your goal is to have everybody like your website and your business and your ideas, then you are holding yourself back from success. You do not need everybody to like your website. In fact, you should not want everybody to like your website. Listen up and I'll tell you...

There are 3 main things you need to do on your website if you want to start making money. A beautiful website is great, but your main purpose is to help people and make money.

I know you might think they look cool, but in today's episode I'm telling you some very important reasons why it's a bad idea to have a slider at the top of your website. I will also tell you when a slider might be appropriate.

If you want people to actually visit your beautiful website, you have to do something to get them there. Do these 4 things to drive traffic to your website.

If you're going to spend hours writing content for your website, you need to make sure it's content that people actually want. Implement 1, 5 or all 12 of these tips and you'll be helping more people get the information they actually need. That means they will be reading your...

In today's on-the-go world, the majority of people are using their mobile devices to access information online. If you want to be interesting and helpful with your website, it needs to be mobile friendly! These tips will help you learn how to make sure your website is both pleasing to...

Your homepage is an essential part of your website. In this episode, you'll hear 5 tips that will help you direct people to your homepage. Because if they don't see it, then your homepage will not serve people and it won't make you money.

We all like to cross tasks off the list and be done with them. But, I'm here to tell you that you cannot do that with your website. It's like home maintenance, finishing your website isn't possible. You're never going to be completely done. And that's a good thing! These...

I think we've all heard the phrase 'you get what you pay for.' That is absolutely true when it comes to who you use for website hosting. These 5 reasons for not going with the cheapest host will help you understand why.

The photos you use on your website are key to one very important thing. Whether your visitors know it or not, the photos on your website will make them feel something. And those emotions will play a big factor in whether or not people will trust you enough to work...

Your homepage is a lot like a second date. By the time people are on your homepage, they already know you somewhat. This is not the place to tell them all your hobbies and why you do what you do. This is where you need to tell your visitors how...

When you are considered the expert, it is so easy to forget all the things you didn't know at one point. But, your followers? They still don't know all the things - that's why they come to you. You must speak in a way they understand and that will require...

Are you suffering from an unhealthy dose of perfectionism? In my experience, that is a good majority of LDS mompreneurs. You have to let go of the mindset that you can't put your work out there unless it's A+ level work. Today, I'm sharing 5 compelling reasons why.

When people visit your website, how do you want them to feel? I know you want the perfect website, but what you want and what your visitors need can be two completely different things. These 5 tips will help you create a website that absolutely serves your ideal client.

Just because a lot of people are doing it, does not mean that it's the best way to design your website. Design norms exist for a reason and you need to make sure your website serves your followers. Don't make these mistakes!

When you walk into Home Depot (or CostCo), there are so many different ways to find exactly what you are looking for. They might not be the prettiest stores, but there are signs and people everywhere to help you get exactly what you need. Your website should function this same...

What do you do? We've all been asked this question before. How you answer it will either encourage further conversation or create a swift exit. If you want to capture the interest of your follower, you need to start by addressing their problem.

If you want to convert followers to customers, you need to be clear with your website copy. Being clever will just confuse people.

These 8 simple tips will help you motivate your followers, build their trust in you, and ultimately help you make more money.

If you want people to recommend you, you need your business to be more memorable. These 4 tips will help you stand out in their minds.

What if you actually had more time for your business and all the other priorities in your life? It is possible and Ceri is sharing how you can find it. Learn how to change your thoughts, set your priorities and then evaluate your process so you can truly enjoy your...

You had your great idea and spent all your time and energy working on it. You got the ball moving, but then all the excitement started to wear off. Now you face the reality that in order to move your business forward and actually make money, it will require consistent...

You know you're supposed to be online, spreading goodness and helping other people. But, what if you don't feel like that means starting your own business? Have you considered the possibility of helping someone else build their business? Maybe you don't want the non-stop ideas running through your mind. Maybe...

It is possible to grow your business, make money and spread goodness. Misty Marsh shares 21 tips for finding the time to do all three.

So you feel like you're supposed to keep building your business. You're confident in that decision. You put in the hours, you create the awesome products and content, but you're still just not seeing the results you are hoping for. What now? Move your business forward with these five smart...

Being a mompreneur can be so incredibly hard at times. Especially as Latter-day Saint moms. The guilt of wondering if spending time growing a business is damaging our relationship with our children is real! After hearing some of your comments and concerns surrounding this, I asked my own kids what...

This episode is for all of you who need to know that you can be a good mom and a thriving entrepreneur. Today I'm interviewing one of my absolute favorite women, Sarah Allred. She is diving deep into some of the lessons she has learned through starting (and sometimes dwindling)...

Missed Opportunities. I don't want you to have any of those when it comes to your website. These three areas on your website are often missed opportunities but if you make a few changes you'll be able to help more people.

The words on every page of your website need to be intentional. They need to make your clients feel something. And one of the most important things you want them to feel is SEEN. Your about page is one of the best places to help your client know that you...

You need to think about your homepage the same way you would a job interview. There are certain things you need to convey to the person interviewing you - like why are the right person for the job. You need to tell them how you will serve them. The same...

Do you really understand what you're trying to accomplish with the words on your website? Being able to answer these 5 questions will help you write the message you are meant to truly share, with those who need to hear it so you can help them solve their problems. Grab...

The words you use on your website are really really important. These rules will help you hone in on the purpose of those words and the solutions you offer to your following.

You have great ideas. You are a problem solver. But sometimes it's hard to find the time and energy to share all of your brilliant solutions. Creating a space to store those ideas and then making a plan will help you big time. 

Struggling with feeling overwhelmed by how much time you're spending posting on social media? I interview Michelle Gifford. Through years of experience in her own businesses and coaching other mompreneurs, like you, she has created an amazing strategy to help ease your content creation stress.

Planning out your day is so super important. It can truly help you create a successful life - in business and in your personal life. And I try to do that. I even know what my ideal routine looks like. Today, I'm pulling back the curtain and giving you a...

Procrastination steals something precious from us - it steals time that we can never get back. In this episode, I discuss how I fight procrastination (and sometimes win).

If you want to be successful in business and all the other areas of your life, it is essential for you to say No sometimes. Think of your time as another type of bank account to help you stop feeling guilty every time you say No.

Are you guilty of over-planning or do you prefer to wing it? There are benefits to both. But, if you really want to grow your business as a mompreneur, you do need to take some time to plan things out. The why and the how are not as complicated or...

We are all striving to find balance as a mompreneur. Clutter, whether it be physical or mental, is one of the key reasons we are so easily distracted and feel like we just can't keep up. Listen in to find out what I recently started doing to help eliminate mental...

We could all use more time to get things done. When it comes to your business, there is a way to create more time in your day. The key is in these two words - email automation. Not only will automating your emails free up some of your time, but...

Four tried and true tips to help increase your email click-thru rate. They may seem obvious, but they are also often forgotten in your emails.

Your emails are one way for people to get to know, like, and trust you. If you want more sales, that's exactly what you need them to do. But, they cannot get to know, like, and trust you if they're not even reading your emails. These 4 strategies will help...

By now, you know you only want the right people on your email list. These 3 simple tips will help you clean up your email list so you can start focusing on the people who truly want the solution you offer.

With these helpful tips and the right subscribers on your email list, you'll breeze past those hated spam filters and increase your open rates.

If you have built your email list the right way, with the right people, these tips will have you sending just the right number of emails each month. And your subscribers will be glad you did.

Before you sit down to write your welcome series there are a few things you need to understand. You'll also want to avoid these 3 mistakes.

Make your email marketing profitable by following these 7 smart rules. Your need to satisfy your customers and increase their desire to read what you offer.

Trust is a huge part of building your online business. Your welcome email plays a huge role in building that trust with your potential customers. These tips will help you create an awesome welcome email.

Your email subject lines are like a poorly frosted cake. It might taste delicious on the inside, but it sure doesn't look very appealing. This episode will help you create subject lines that will get people to open your emails. And, there might just be a special bonus for you.

Email marketing is a key tool to help your business gain momentum. But, it only works if you have people on your list who are interested in the solution you provide.

You might think that Gmail and Yahoo meet your needs, but think again. You're going to want an upgrade once you understand what you can do with an actual email service provider. Plus, the three I recommend depending on what your current needs are.

Email marketing can be the most awesome tool for your business and your customers. Sharing three reasons why email marketing matters. You'll definitely want to pay attention because my number one reason might surprise you.

Finishing up Season Two. We have discussed all the things you need to do in order to have a product ready to sell this upcoming holiday season. Listen in to hear what's coming up in Season Three.

Sharing your knowledge and experience so you can help others is great. But, if you're going to spend time away from your other priorities to do so, it's okay to make it worth your while. Be profitable! Michelle from The Waiting Warriors shares the insights she's gained over the last...

You feel inspired or called to start your business. But, you're not really sure how or where to start. This interview with Kristen Walker Smith will inspire you and encourage you to keep moving forward.

Your business can be successful, but it will take dedication and a little patience. This interview with Joy from PlayWithJoy.com is fun and insightful. Joy shares what motivated her to act and how she is able to continue moving forward with her new business.

Time and money are both precious commodities in your life. When you are a business owner, you need to decide which one you will prioritize. These tips will help and I also have a solution for you that just might help.

You have great ideas and you're willing to put in the time and effort to create something amazing. But, is what you want to create the same thing your customers need you to create? These tips will help you figure out how to create the right product for your audience.

There is a way to promote affiliate products in an authentic way. These 5 tips (plus a few bonus tips) will help you start earning money while using products you love.

Moving clients through your content is a lot like learning Math concepts. You simply cannot give them what they are not yet ready for.

We all fall into the trap of comparing ourselves to others and occasionally feeling like we have no clue what we're doing. These 7 tips will help you reset your mindset when it comes to feeling like an impostor.

Do you have a great product, but just can't figure out why you're not seeing more sales? Implement this one tip and you will be selling more soon!

You have great content. Your gifts and skills will bring light and goodness to the world. People will want what you've created. But, something is holding you back. This step might just be the most difficult, but you need to put it into action!

You're doing your best to use your talents to bring light and goodness to the world. Way to go! But, if you're going to be sacrificing all your precious time to do so, you need to be getting paid. Listen in to hear the 5 ways you can make money...

This is the 2nd of 4 steps to help you turn your side hustle or hobby into a money-making business. Social media is great, but there is something that will help you earn more off your investment.

If you truly want to turn your hobby into a business, you need to be able to answer three very important questions.

Today's episode continues our conversation on how to monetize your content marketing business. You have to change your mindset! This is not a hobby, this is a business and you have to treat it that way. Listen in to hear two ways you can make sure you are out of...

You were made to be a creator. If you don't believe me, then surely you'll believe Elder Uchtdorf. Listen in to find out why you have what it takes to run a content marketing business.

Earning money in your business will benefit you, but did you realize it will also benefit others? Today I share 5 ways that charging for what you do is good for OTHERS.

Your website should help viewers make a decision easily. In this episode, I share tip #5 for helping you create a website that increases your conversion rate.

I know you have a lot to say. I do too! But, this one important tip will help clarify your message for your potential clients. It's a good one!

You want your website to stand out. We all do! But there are some things your viewers really want to see. This episode will help you understand why following some design norms is so important.

Your homepage needs to be more than an index to your blog posts. These simple tips will help you create a homepage that converts your page views to loyal followers.

Creating consistency in the small things might not seem like a big deal. But, they can have a big impact on how your website makes people feel.

Building a website is a lot like building a home. This analogy will help you understand the tech part of creating a website for your business.

If you don't stand out online you will blend in - which means no success. But how do you stand out without comparing yourself to others? This is an essential skill because comparison is like kryptonite to your business. I have 2 tips for you today.

Say "no" can be so SO hard - but I promise you it is easier than feeling like you are failing at life. You must learn to say "no" to the right things to see success in your business and in your family.

I know you want a pretty website, so do I! But there is something about your website that is far more important than just how it looks.

As I've looked back on my own experience and as I have worked with hundreds of Latter-day Saint women, I've come to realize that there is just one reason most content marketing businesses struggle - they lack a firm foundation. In this episode, I will give you the 6 steps...

Lead magnets, which I prefer to call freemiums, are essential to building your email list. And a quality email list is essential to building you business. So, how do you create the RIGHT freemium? One that actually works? I've got an answer for you today.

A minute saved is $10 earned in my opinion. I'll show you how to save hours each year (which you could use to create a product) with these two simple tips for organizing images.

Vanity metrics are like dehydrated water - fun, but not profitable. I have 1 simple tip for you today that will keep your focus on the things that truly matter in your business.

Creating personalized emails through merge fields and tags can feel complicated and overwhelming. Instead, today, I focus on 2 simple tips that anyone can implement and see increased engagement as a result.

If you struggle to get people to say "yes" to Joining your email address Purchasing your product Visiting your IG profile etc., then this is the episode you need. I have one simple tip for you. When I learned -and sincerely tried to implement - this tip, it changed my...

Your bishop doesn't earn money for serving. Should you? Nephi has an answer.

Have you ever "failed" in your business? I have - hundreds, if not thousands of times. In today's episode, I invite you to see failure a little differently by considering the only 3 ways you can actually fail.

This is the tip I promised you in episode #9 - another way to exceed your customers' and followers' expectations. This simple but subtle tip will make you magnetic by delighting your followers.

Did you know it costs you 5x as much $$$ and effort to acquire a new customer that it does to get a previous customer to purchase from you again? This simple but oft-neglected key to building loyal customers is something you can implement today! In fact, I want you...

It's not just hype if you understand compound interest. In today's episode, I tell you why most content marketers could have been successful if they'd just kept going. We also discuss what to do in order to earn $$ earlier in your business and what to focus on while you...

Nothing ever goes perfectly - not even for someone with 12 years of online marketing! It's what you choose to focus on that will make the difference in your success.

Quality email marketing is essential for success in a content marketing businesses. Today's super quick tip will increase the number of people who click on those links in your emails.

Bloggers and content creators create content because they want others to read, listen to, or watch it. But the fact is not everyone always reads every blog post, podcast episode or youtube video. I've got a secret for you: that is actually a good thing! It means you can save...

Doubling your income isn't the only way to double your traffic. This one simple tip makes it much simpler than that.

If you want to turn your blog or podcast into a full-fledged online business where you share your talents and goodness without sacrificing your home-centered focus. Then welcome. You have found a community of like-minded women.

Guest Episode. Have you ever wanted to know what successful bloggers would have done differently if they could back and start all over? Well, I've invited 6 successful bloggers onto the show to share with you what they wish they'd known before they started blogging.

Working with kids at home is tough. Really tough. But it can be done - not perfectly, but effectively and with integrity. These 3 tips should help.