Why it matters
Those are the two reasons why it is okay that not everybody likes your website, but what does this actually mean? Well, it means that you want to repel people just as much as you want to attract people. You want to attract the right people and repel the wrong people.
The wrong people are just going to water down your email list and your social following. They’re going to get on your email list. They’re going to follow you on Instagram, but they’re not going to comment. They’re not going to like, they’re not going to share because they’re lukewarm. They don’t really want to be there. They don’t really, really need what you do.
So what does that mean? Well, when not very many people open your emails, more of them go to spam. When not very many people comment on your Instagram posts or share them or like them? Well, fewer people see those posts. You do not want these people to be a part of your business.
It doesn’t mean you don’t like them. It doesn’t mean you don’t care about them. It doesn’t mean they’re not good people. It just means that there’s somebody else out there, some other part of the body of Christ that is better suited to help them.
The wrong people will also exhaust you. They will ask for things that you either aren’t able to give, aren’t qualified to give, or don’t want to do. They aren’t your people and that will exhaust you. That’s like your kids saying, “Mum, mum, mum, mum, mum,” where you’re trying to meet everybody’s needs all at once.
The wrong people will also give you bad feedback. Not mean feedback, not cruel feedback. It’s probably kind and they really mean it, but it’s what would help them. And if they aren’t your person, then what would help them probably won’t help your person.
So they’ll give you feedback, tweak this on your website, change that, do that differently. If you do that, now you’re helping somebody who you aren’t really good at helping, or you don’t really enjoy helping instead of helping the person that you’re meant to help and that you really do enjoy helping.
The 2 ways you can attract the right clients and repel the wrong ones
So how do we do this? How do we attract and repel?
#1 – The very first thing is to have an information inventory. If you want more information about the information inventory, you can go back to episode #89, where we talk all about how to gather an inventory of information about your ideal client.
When you’re very first starting out, this is going to be more broad, but as you start interacting with people online, in your email list, on social media, on your website, you are going to learn more about them.
They will ask you questions and you will then be able to add that stuff into your information inventory. Using the language that you have gathered into your information inventory – words your ideal client has actually said. When you use that language on your social media posts in your emails, on your website, that is when you will start to attract the right person and repel the wrong person.
#2 – Take a firm stand, be unique in some way, own your superpower. I want to give you a couple of examples.
Real life, client example of being unique in your business
First example is Stacey from Oquirrh Kitchen Table. She has attended both of my Get Stuff Done workshops. Most recently, we did a mini-workshop for three days. Stacy helps moms plan their meals ahead of time. She gives them shopping lists of what they need to buy and how to pre-prepare their meals so that when it comes time for dinner, it doesn’t take very long to get dinner on the table.
You might listen to that and think “That’s great. I’d like to learn that, but there’s a lot of other people that I could learn that from.”
Stacey had kind of an a-ha moment as somebody from her ideal client pool was also at the workshop: another client from ASL Wonder. Deidre and Stacey were talking and Stacy was like, “how much do you think this product is really worth? What would you actually pay for it?”
Deidre threw out some numbers, but she wasn’t super excited about it. Then Stacey said something about how she involves her kids in this process. And all of a sudden Deidre was 100% excited. She’s said, “Now I’m excited. Now that’s worth money. If you are going to help me get my kids in the kitchen, help me use my kids to meal plan and pre-prepare meals, then I’m all there. Because now I not only get the benefits of preparing meals in advance and being more organized, eating healthier, but I’m also teaching my kids and involving them in the kitchen and teaching them skills. And I’m connecting with them and I’m not having to do all the work to create that.”
That is Stacey’s superpower! She teaches you how to plan and prepare meals in a way that involves your kids. You need to find a way to be unique and stand out in some way.
Things that make me stand out
How do I do this? I have a very narrow niche for one thing – Latter-day Saint mompreneurs with kids who are still at home. That’s my ideal client. But in addition, I’ve created a method, the MAP Method {Money And People}. And I talk about it. I want to help you make money and serve your people. That is unique. It makes me stand out.
I have very specific sayings that call this out online.
People over profits.
Done is better than perfect.
Practice makes progress.
I use those types of sayings to help me stand out. They’re not overly controversial, but they are a way that I am taking a stand. Done is better than perfect. You do not need to be perfect. You need to move forward. I get some pushback on that, but it’s important to me. So I will eliminate people by saying those things. I will eliminate people who do not agree with me, and that’s a good thing.
To summarize the important reasons why it’s okay not everyone loves your website
So let’s review. Why is it okay that not everybody likes what you put out into the world? Number one, because you have a superpower and you aren’t meant to help everyone. You’re meant to help those people who need you. Number two, because slow growth is quality growth.
What does that mean? It means you need to both attract the right people and repel the wrong people. And how do you do that? Number one, you have an information inventory and number two, you take a firm stand, you own your superpower and you choose to stand out even if it means some people don’t like you.
The MAP Method Cheatsheet
The best place to start doing this is in the magnet section of your homepage. It’s the very first section, right at the top of your homepage. It’s what people see as soon as they land on that page. It needs to be super scannable easy to read and understand, and it needs to attract the right person and repel the wrong person.
If you want help with the magnet section and the other seven sections that you should have on your homepage, you need the homepage MAP Method cheatsheet. Head on over to designedforgoodness.com/join in order to get that cheat sheet.
Coming Up
Many of you are participating in episode 100 already. I’ve heard from many of you and you will be highlighted in this episode. I am so excited to talk to you about each other. To call attention to all the amazing and good things that you are putting out there into the world.
It is going to be released a little bit early. Instead of being released a week from today, it’s actually going to be released on Monday the 22nd. This is my way of showing gratitude to you for supporting The Goodness Squad podcast, for being here, for caring about me, for sharing it, for leaving testimonials.
I am grateful for you and I hope to show that gratitude to you on Monday. It’s a don’t miss episode. After that episode, I will be taking a one month hiatus. I am going to be planning 2022. I am really streamlining some of my processes and the products and things that I offer to you. So I will not be publishing any podcast episodes in December of 2021.
So I’ll see you on Monday for episode #100 and then we’ll see you back in January 2022. In January, I am going to be bringing in experts in areas that aren’t my expertise. For example, we are going to hear from Olympian, Noelle Pikus Pace. She is an expert in setting and achieving goals. So this will be the first episode you get in January. I actually might publish it the last week of December, where you get to hear from her as you move forward in your goals for 2022. The rest of the month will be filled with additional experts to help you in areas that are not my expertise. I’ll see you there.