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The best blogging tools for new bloggers who want results

A list of the blogging tools and resources I’d recommend to my best friend if she were starting a blog.

The best way to be successful in business is to put the needs of those who trust you ahead of your own

What to expect from this list of blogging tools:

If my best friend were to come to me and ask “I want to start a blog, what blogging tools do you recommend I consider starting with?” this post would be my answer.

I don’t want you to buy every tool out there. I want you to find a handful of blogging tools that will help you see results as a new blogger. 

Some of the blogging tools I’ll recommend are free (sweet, right?). 

Others tools require some money – but I don’t recommend something that requires money unless it is an investment – unless I believe it will pay you back financially over time – unless it will help you see results.

In fact, I’ll even tell you some tools I recommend you DON’T invest in (even though I could make money by recommending them to you)

What you won't find in this list of Blogging Tools:

You won’t find a step-by-step walk through of how to start a blog.  But no worries!  I’m working on that post.  I’ll link to it here once it is done.

You won’t find multiple options for each and every tool.  I keep things simple by not listing every option under the sun.  In fact, you may be surprised by some of my suggestions – they may not be what you see on other “best blogging tools” lists.

You won’t find free tools that require you to spend more time.  I believe that in business, YOUR time is worth a LOT.  It is not renewable.  We invest money into our businesses, but we spend time.  All tools I recommend (even the free ones) will help you spend less time on routine tasks so you can spend more time on actions that will have true impact on your influence and income.

The disclaimer

I am affiliate for many of the blogging tools I list below.  This means that if you do choose to purchase that tool, I will earn a small commission.  This does not result in any increased cost to you.  In fact, it sometimes results in a decreased cost. I choose to be an affiliate only for products I love – products I can answer questions about because I use them regularly.

All affiliate links are clearly marked as such.  If it is not marked as an affiliate link, I am not an affiliate for that company – but I’m recommending them anyway just because I think they will be of value to you.

Please do not purchase anything unless you truly believe it will be a smart investment for you in your situation.  My recommendations are a great starting point, but you need to consider your unique situation.  Involve your spouse and God in those decisions.

If I’m helpful, I’m sure you’ll pay me back somehow – you always do.  You may not pay me back by buying a blogging tool I recommend.  And that’s okay.

Maybe you’ll tell someone about my site. Maybe you’ll share this post on social media. Maybe you’ll comment and share an additional resource you love. Maybe you’ll link to this post on your own website. 

Or, maybe you’ll comment and share a reason why you don’t like one of the resources on this page – which will help my readers weigh their choices carefully.

But I know this – helping YOU is the best way for my business to be successful.

How to find what you need:

I’ve organized my blogging tools list by the stages new bloggers go through.  Start by picking the stage you are in! 

Then, you can move backwards to see if you can improve on anything you’ve already done, or you can move forward to make sure you have a clear vision for the future!

Finally! My List of the best Blogging tools for new bloggers who want results:

  • Get a Domain
  • Get Hosting
  • Setup WordPress
  • Install a Theme
  • Make Your Site Fast

STEP #1 - PURCHASE YOUR DOMAIN

Your first step will be to choose a business name and a url (aka domain) to go along with that. (a url or domain is your online "address." Mine is DesignedWithGoodness.com)

WHAT I RECOMMEND:

I recommend Namecheap (affiliate) for domains.

The #1 reason I recommend them is that they provide free domain privacy. Without it lot of marketers will have access to your email and phone number. No fun.

The #2 reason I recommend them is because they don't raise the cost of your domain the 2nd year.

Last, Namecheap (affiliate) also has incredible customer service.

WHAT I DON'T RECOMMEND:

I don't recommend GoDaddy - although you will find many people who do. I used GoDaddy for years and they have good prices and customer service, but you have to pay extra for domain privacy.

In addition, they raise the price of your domain the 2nd year (not by a huge amount though)

STEP #2 - PURCHASE YOUR HOSTING

Now you need to purchase a "plot of land" for the address (domain) you'd eventually like to build your website (house) on. Online, a "plot of land" is called a host.

WHAT I RECOMMEND:

I recommend managed WordPress hosting (meaning a company who only hosts WordPress websites).  I believe a quality host to be worth the investment. The quality of your host determines so many things.

Remember the "wise man built his house upon a rock" and "the foolish man built his house upon the sand" You wouldn't build your house on sand would you?  I promise that investing in a quality host will pay you back financially.   First, you'll spend far less time on the tech stuff.  You'll also spend less time fighting hackers.  Your site will be faster so you'll have more visitors stay.  I could go on, but I'm sure you get the point!

I have a few recommendations depending on your budget:

#1.  WPMUDEV (affilaite)  This is the most expensive option, but it is who I use.  The hosting itself is top notch – your website will be fast and secure and you will always have access to a recent backup copy in case something happens.  In addition, their hosting is one of the easiest to navigate and use.

But WPMUDEV stands out against other hosts for two reasons: 1). It comes with free support not just for your hosting but for any tech issue you have with your WordPress site.  2). It comes with additional bonuses (called plugins) that will make your website faster than any other host.


#2: Flywheel  (affiliate) Flywheel costs far less than WPMU Dev and the hosting with Flywheel is just as top notch.  It is also one of the easiest hosts to navigate and use.

But you only get support for your actual hosting and your site won’t be quite as fast (unless you purchase additional plugins to do that for you).


#3.  Siteground  (affiliate) Siteground costs less than Flywheel for the first year – after that, the pricing is about the same.  Quality of hosting is the same as Flywheel. 

You will have support for hosting only, but it isn’t nearly as high quality or as quick as Flywheel or WPMUDEV.  In addition, the interface is not as user-friendly and WPMUDEV or Flywheel.  And you will need to purchase plugins to make your site as fast as it would be on WPMUDEV.

WHAT I DON'T RECOMMEND:

I don't recommend Bluehost. Yes, I know you will find recommendations for Bluehost all over. The reason? They offer HUGE affiliate commissions - yep, that's right, people recommend them not because they are good, but because they get paid a lot to do so. And new bloggers believe the recommendations because they don't know better.  Plus, Bluehost is cheap (not inexpensive - cheap) which is attractive to new bloggers.

I followed those recommendations back in 2009 and hosted my site on Bluehost for years. My site was down for 10 min - 24 hours multiples times each year - especially as my site grew. I had no idea that wasn't normal.

My site was also SLOW - which meant my bounce rate was high (lots of people left my site within a few seconds of landing on it) which meant lost revenue.

Worse - I was eventually hacked (porn all over my site) - and the expensive developer that helped me get my site back told me that 9 out of 10 sites he helps restore are hosted with Bluehost.

That hack cost me over $3000 in lost revenue over the busiest weekend of the year for me as no one could visit my site.   I also paid nearly $800 to have a developer clean it up for me.  Plus it cost me nearly 1000 email subscribers as they were shocked by what they saw on my site before I was able to get it offline to work on restoring it.  

I have lots of blogger friends and many of them have switched away from Bluehost after being hacked as well.

It just isn't worth the risk - pay a bit more for quality hosting and you won't lose income, followers, or your reputation.

I don't believe Bluehost is a smart investment for new bloggers who are serious about getting quality results. Don't build your "house" (website) on sand!

Step #3 - Set up WordPress

This is something your host should be able to do for you and / or walk you through - especially if you went with a quality host.

They should provide you with a username and password to log into the admin side of your website.

Step #4 - Install a Theme

If you compare building a website to building a "house," WordPress is the framing, roof and doors.  THe site is there, but it doesn't look like much.

A Theme is what applies colors, fonts, and style to your website.

What I recommend:

If you want FULL control over the design of your website (the finish work that covers the framing and makes your "house" look nice), I suggest using the free Astra theme paired with the Elementor Pro (affiliate) plugin.

For just $49 / year, this will allow you to design your website in a fully drag and drop manner.  SO SO worth it.  No need to hire a developer or designer to get your site looking the way you want it to.  (More on this later)

Step #5 - Make Sure Your Site Is Fast

While this blogging tool is not essential for new bloggers, I believe it is essential for new bloggers who want results for 2 main reasons:

  1. Fast websites turn up more in search results.
  2. People stay on fast websites longer.
What I recommend:

If you signed up with WPMUDEV (affiliate) for your host, they have a fantastic plugin that does this for you.  Plus, they will walk you through setting it up step by patient step if you ask them to. 

If you went with a different host, I recommend WP Rocket plugin (affiliate). 

Building a quality email list is essential to seeing results as a blogger. Your email list is the one list you “own.”

You don’t own the list of those who follow you on Facebook or Pinterest. Social media platforms can – and do – change their algorithms all the time which results in a loss of your followers.

But email is different. People on your list are warm leads (they choose to subscribe and typically have to then confirm that subscription so you know they are interested in what you offer) and you can reach out to them anytime you want or need to without a social media giant deciding which of your posts actually get shared.

  • Get a professional email address
  • Choose an email marketing platform
  • Create forms on your website

Step #1 - Create a professional email address

Many (not all) email marketing systems will require you to have an email address through your domain.

But this is smart for other reasons - if you want results from your blog, you need to appear professional - and a custom email address does that.

Don't settle for yourdomain@gmail.com or yourdomain@yahoo.com. Instead, invest in something like yourname@yourdomain.com or support@yourdomain.com

My email address is Misty@DesignedForGoodness.com

What I recommend:

I recommend GSuite (affiliate). Not only can you create your own custom email address for $6 / month, but GSuite (affiliate) comes with a whole slew of other tools you may find useful.  Plus, your inbox is just like a gmail address - and I love they way gmail is set up with folders etc.  Last, Gsuite is super secure.  You do not want your email to get hacked.

You might also try Zoho.  I've not used them but have heard good things - plus, it is FREE for 1 email address.  I will be looking into them in more detail.  Right now (without really studying them), it looks like the biggest issue may be the small amount of storage space.

Step #2 - Choose an email marketing platform

You can't send emails to hundreds of people at once from your gmail or yahoo. It's considered spam.

Instead, you need a email marketing system - a company that is allowed to send out many email all at once.

What I recommend:

I recommend Mailerlite (affiliate). There are 3 main reasons:

  1. You can use them for free until you have more than 1000 people on your list. SWEET!
  2. They aren't just a basic email platform. They include options for tagging, segmentation and automation which will be important as your list grows and you want to send more targeted emails.
  3. They vet anyone who signs up with them. Email marketing platforms have different "reputations". If they allow lots of spam to be sent by their users in general they have a poor reputation and email providers (like gmail or yahoo) may not let emails sent from that platform through (hint - that is NOT good for you even if you don't send spam). Mailerlite (affiliate) used to be known as the "black sheep" of email marketers - lots of spam was sent through them. They got in lots of trouble and now they have a strict vetting system before anyone is allowed to send email through them meaning they have a great reputation and email providers let emails sent by them into their users inboxes.
What I don't recommend:

I don't recommend Mailchimp. There is nothing truly wrong with Mailchimp - many people use them and love them - I did for a few years.

In fact, you can use Mailchimp for free up to 2000 subscribers. But I have found Mailerlite (affiliate) to be more robust and easier to use.

I also don't recommend ConvertKit or Drip for new bloggers. They are too expensive for new bloggers - and few new bloggers will need more automation and segmentation than Mailerlite (affiliate) offers. If you end up needing more, switching is easy - both Drip and ConvertKit will do it all for you.

*If you aren't a new blogger and are choosing between Drip and ConvertKit, I've used both and have chosen to go with ConvertKit (affilaite) this time simply for the slightly better price.

Step #3 - Create Email Opt-in Forms

Now that you have email marketing platform, you need a way to collect email addresses on your website.

What I recommend:

I recommend  Elementor Pro. (affiliate)

This tool will allow you to design build any beautiful opt-in form you can imagine through a drag-and-drop interface. 

  • A form in the middle of your blog posts
  • A form in your sidebar
  • A popup that shows up when people start to leave your site
  • A popup that shows up when people click on something
  • A bar across the top of your site that follows visitors down
  • And more!

Plus...

  • You can design different forms for different pages or categories of pages.
  • It also allows you to choose which forms / popups show on mobile and which don't.
  • It is really easy to connect your forms to you email marketing platform

But the best part?  This tool also allows you to build all your website pages and posts through the same drag and drop interface - more on this under the "Designing Your Website Pages" section.

It costs just $49 / year.  That is a crazy good deal - promise.

Affiliate marketing can be a great way to earn income from your blog without having to wait until you have lots of traffic.

Being an affiliate marketer means that you recommend products / services and then recieve a small commission if someone purchases something based on your recommendation.  This means that you don't have to have a huge audience to start earning.  You can earn with an audience of 1 if that person purchases something you've recommended

When you become an affiliate for a company, you will be given a special link to the company's website that you can use on your website so that they can track who you send and give you credit for purchases.

Consider your topic / focus.  What tools or products do you LOVE that relate to that topic?  Sign up to be an affiliate program for those tools / programs.

DO NOT sign up to be an affiliate for anything you have not personally used and loved.  The companies you become an affiliate for should also relate to the topics you will be talking about on your website.

Here are a few common affiliate programs or networks (companies that provide affiliate links for multiple tools / systems etc) you may want to look into:

Amazon

Commission Junction

Share a Sale (affiliate) Otherwise, simply google "{tool you love here} affiliate program" and see what you find!

For example, I might google "Namecheap affiliate program"

Just because your website is online doesn't mean that it looks pretty. Let's compare building a website to building a house.

You've got your domain - your "street address"

You've got your host - the plot of land

Your home is framed and it has a roof and a door.  You could live in it, but it ain't pretty.  This is WordPress.

The next step is to make your site look welcoming.  In the WordPress world you choose a theme to do this.  Themes vary widely.  Some themes are more customizable than others.  Some are free, other cost hundreds.

But all WordPress themes are very difficult to fully customize without being a code wizard.  Oftentimes you can change up the colors or the fonts or the images, but usually that is about the limit.  Even with paid themes, this can make it hard to stand out as there is likely someone else out there with the same theme in a different color.

Since hiring a code wizard to fully customize your site to look the way you want it to look is expensive, I believe one of the most important blogging tools you can have is one that allows you to customize your own site without writing code.

The reason I recommended you choose the free Astra theme is because it works perfectly with the #1 blogging tool I recommend - a tool that makes it possible for you to customize every square inch of your website.

STEP #1 - GET A DRAG AND DROP WEBSITE BUILDER

A plugin is something that you install on your website in addition to your theme that allows you to do something you couldn't do with just your theme & wordpress alone. 

There are plugins that will allow you to design your website through the use of a drag and drop editor - meaning anyone - even if you aren't a code wizard - can customize their website.

WHAT I RECOMMEND:

I recommend the Elementor Pro Plugin (affiliate).  I have used 7 different drag and drop type page builder plugins and I L-O-V-E Elementor the most.

  • It is more than just a page builder - it allows you to design your header, footer, blog posts, search results, 404 pages and more with the drag and drop system.  You can even set different headers, footers etc for different pages or remove them altogether on sales / landing pages.  As of late 2019, I don't know of any other tool that does all of this.
  • It includes a drap-and-drop popup builder.  No need to purchase a separate pop up tool for cookie notices, email opt-in popups, coupon code pop-ups etc.  No need to pay extra for this like many bloggers do.
  • The pricing is incredible - just $49 per year!  WAY less than hiring a code-wizard!
  • It works out of the box with Woocommerce (a great store plugin for WordPress) - if you ever want to design a store for your blog.
  • It is FAST - sometimes page builders can slow down your site, but not Elementor.  I've tested this extensively on my own site.
  • The support is always spot on
  • It's easy to learn the basics thru their detailed tutorials
  • I offer free tutorials for it here: http://designedforgoodness.screencasthost.com/

If you want even more flexibility from Elementor Pro, I suggest the Essential Addons For Elementor Plugin (affiliate).  Adding this plugin to Elementor Pro has meant that I have not come across anything I could not design.

  • Choose a Keyword
  • Create a Headline

Step #2 - Choose your "keyword" phrase

If you want your blog posts to be found by search engines you need to pay attention to what people are searching for and then make sure those phrases (keywords) are found in your blog post.

My very favorite FREE keyword tool is Ubersuggest.

  1. Based on the topic you decided to blog about in step #1, google something related to that topic you think people might be searching for.
  2. Find a search result from a blog (not a big 'ol business) that looks interesting to you.
  3. Type the blog's domain into Ubersuggest.
  4. Scroll down to the botton andyou'll see all the phrases (keywords) that blog turns up in search results for.  Hopefully quite a few of these are related to your topic.  Now you KNOW what phrases people are searching for!  You can repeat this process with other blogs if you don't find phrases that work right away.
  5. Choose 3-4 keyword phrases that 1 - fit your topic, and 2 - get a good amount of search volume.
  6. Type each of those keywords into Ubersuggest and it will tell you how competitive that word is.  You wan't to find a word with lots of searches that isn't TOO competitive.

Cool, right?

Step #3 - Create a headline

Arguably, the most important part of your entire article will be your headline. 

Crappy headline?  No one will click to even read your post.  Plan to spend a good chunk of time on your headline.

My very favorite tool for creating quality headlines is the free headline analyzer from Co-Schedule.  You do have to sign up for their email list to gain access, but the tool is worth it!

  1. Type in a title you think would work for the article you are going to write.  Make sure it includes your keyword phrase!
  2. Keep editing it and changing it up until your score is over 70.

IMPORTANT - Make sure that when you actually write the post, you deliver on what the headline promised.  No Click Bait!

*Note - I use this tool to create my email subject lines as well.

  • 1. Write for a human
  • 2. Optimize for search engines

Step #1 - Write your blog post for a HUMAN

Now that you have a general topic, a keyword phrase that you know people are searching for, and a great title, you need to write your blog post.

But before you write for a search engine you need to write for a HUMAN - imagine someone from your target market. Use real language.

Finding The Right Words

The art of using the "right" words in a book or blog post or anything else that is written is called copywriting.

My very favorite copywriter is Courtney from the Rule Breaker's Club. Her free tips and videos are jam packed with great info, but if you are considering investing in her workshops and / or courses, they are well worth it!

Mistake Free Writing

Typos and spelling or grammar errors look unprofessional.

My favorite tool for making sure my writing is error free is Grammarly (affiliate)  It's a plugin you install on  your browser - NOT your website and I L-O-V-E it.  There is a free version and a paid version.

Step #2 -Optimize your post for search engines (Did you know Pinterest is a search engine?)

Now that you've finished writing a polished post directed at your target market, you need to optimize it for search engines so that they can find it.

What I Recommend

If you chose to go with WPMUDev (affiliate) for hosting, they have a great plugin for SEO called Smart Crawl that you can use as part of your membership.

If you are hosting your website with someone else, my very favorite tool  is the Yoast SEO Plugin.  There is a paid version, but I wouldn't invest in it until you've mastered the free version.

Before you check the plugin, go back and see where you can naturally add in your keyword phrase - not too much - just here and there in places that are natural.

Make sure to put it in a heading or two and in your first paragraph if you can.

Now, use the free Yoast SEO plugin to see if there are any other ways you can improve the SEO on that page for that keyword phrase.

You may not think of an image as a blogging tool - but it is!  A picture is worth 1000 words and getting your images right is essential.  Each blog post you write should have:

  1. A featured image inside of WordPress.  This is the image that will show up on your www.yourdomain/blog page.  
  2. At least one image for Pinterest (though I actually recommend 3-5, more on that in the next tab)
  3. Images for any other social media platforms you use (Instagram, Facebook, Twitter etc)

There are two steps to this:

1.Finding an actual image

While using images you take yourself is always best - including many images of YOU - stock images also have a place.

I get many stock images from Deposit Photos.  (affiliate).  Their search function is amazing!

I also have a membership to Ivory Mix. (affiliate)  Her search function isn't as great, but her photos are AMAZING.  She also gives out free stock photos each month.

2.Making that image friendly for the various social media platforms (design)

I LOVE and use Canva. (affiliate) to create the graphics I use for social media.  Canva includes hundreds of templates for each social media platform so even if you aren't great at design, you can simply change the fonts and colors and you'll have something that will work great.

 I also use it to create the various pdf downloads you'll find on my site as well.

There is a free and a paid version of Canva.  The free version give you access to 8000 templates and 2 folders where you can use 1 GB of storage.

I use the paid because time = money.

I can have unlimited folders which helps with organization.  When I'm organized I can create graphics quicker.

I can save all my brand colors and fonts (including custom fonts) - again, saves me tons of time.

I can save 100 GB worth of graphics.

And I get access to 4 million FREE stock photos, icons and more.  No more hunting for or creating these myself  = saving time.

Blogging isn't a "build it and they will come" sort of deal.  You have to TELL people your content is out there!

Sure, if you do your SEO right, eventually (months or years later) you will rank in search results and get some passive traffic.  And I am a HUGE proponent of taking the time to get your SEO right.

But social media marketing, while less reliable, can get you traffic much faster (especially Pinterest) 

The downside to social media is that it can become SUPER time consuming and drain the joy from what you are doing.  In fact, one reason why many bloggers quit is they can't stand being on social media 24/7.

#1.  Get a Social Media Scheduler

I solve this by using social media schedulers.  This means I create my social media content for an entire week in one sitting and then the schedulers send it out to my various accounts without me actually having to do so live.

My very favorite blogging tool for scheduling Pinterest pin and Instagram posts is Tailwind. (affiliate)

Not only does Tailwind help me schedule this content, it also:

  • Helps me find quality content to pin to Pinterest from others and quality hastags for use in Instagram.
  • Analyzes when the best times are to pin / post for MY audience.
  • Allows me to have multiple links in my Instagram profile (you are typically only allowed 1).

In other words, it is a steal of a deal!

The first 100 pins are free, after that is it $10 / month for Pinterest.  The first 30 Instagram posts are free.  After that it is $10 / month for Instagram.

I have also used SmarterQue in the past and LOVED it.  I only used it for Facebook though and it has been a few years (I used it with a past business).  Since I last used them, they have added Pinterest and Instagram scheduling.  I will test them out soon and report back here when I do!

#2.  Get others to share your content on social media.

Social Warfare. (affiliate) is a fantastic plugin for WordPress. With it you can add (and customize) social sharing buttons to each page and post on your website.  When a visitor clicks on one of these buttons, they can easily share it with their friends on social media.

There are actually a lot of plugins that do this.  What makes Social Warfare unique is that it allows you to control the image and text that gets shared when those buttons are clicked. This is so essential!  Especially for Pinterest.  Pinterest is a search engine and you want to make sure their are keywords (words or phrases people are searching for) in your pin descriptions.

Again, there is a free and a paid version.  The paid version offers control for more social media accounts as well as the ability to brand your social media share buttons.

Video can be a great tool for bloggers.  I use it on thank you pages, welcome pages, to teach how to use various tools and in ecourses.

I've also tried a BUNCH of different video hosting platforms and tools.

I have two favorites:

Loom.  This is free up to your first 100 videos. It allows you to quickly record your screen and / or your face (or both at the same time) and share it or upload it to your own website.  Loom is intuitive and easy to use, but it does not allow you to edit your videos or upload videos.

Screencastomatic can do everything Loom can, but you can also upload videos, edit videos, add captions or upload a script to read while recording.  It is not quite a intuitive or easy to use as Loom though.  It also isn't free, but it's price point is incredibly low in the video hosting industry - it's starts at $1.50 per month though I use the $4 / month plan.  

Quick Blogging Tools Reference List:

If you don’t need to know all the reasons why I recommend certain blogging tools or you’ve already read through the info above and just want quick links, here you go!

Get Your Website Online:

  • Namecheap (affiliate) for Domains
  • WPMUDEV (affiliate) as #1 Hosting recommendation
  • Flywheel (affiliate) as #2 hosting recommendation
  • Siteground (affiliate) as #3 hosting recommendation
  • Astra (free) as Theme recommendation paired with Elementor Pro (affiliate) plugin
  • WP Rocket for site speed if you do not use WPMUDEV for hosting

All Things Email

Affiliate Programs

Design Your Website

Planning Content

Writing Content

For Images & Graphis

  • Deposit Photos (affiliate) for standard stock photos that are easy to search
  • Ivory Mix (affiliate) for stock photos that are harder to search but stunning
  • Canva (affiliate) for creating social media graphics as well as pdf downloads / e-books

Social Media Sharing

  • Tailwind (affiliate) for Pinterest and Instagram (and some Facebook) scheduling
  • Smarterque for all Facebook, LinkedIn, Twitter, Pinterest and Instagram scheduling
  • Social Warfare (affiliate) plugin for controlling how your content is shared on social media (especially Pinterest)

Creating Video

Questions about Blogging Tools?

What questions do you have about blogging tools?  Can I help clarify anything?  Let me know in the comments below!

Want more help?

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The best WordPress blogging tools for beginners who want results.  A list of the blogging tools and resources I\'d recommend to my best friend if she were starting a blog. You might be surprised by what I don\'t recommend.

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