This episode is for all of you who need to know that you can be a good mom and a thriving entrepreneur. Today I’m interviewing one of my absolute favorite women, Sarah Allred. She is diving deep into some of the lessons she has learned through starting (and sometimes dwindling) several businesses. Her pure joy for this work is infectious and she is spilling the beans on why it’s so important for you to share parts of your personal journey with other women trying to be both Mom and Entrepreneur.
The Goodness Squad Podcast Episode #6
What thumbs have to do with email marketing
The podcast only grows if you share it – Thank you for doing so!
The Goodness Squad: Welcome to the goodness squad. Welcome, welcome, welcome, welcome, welcome, welcome, welcome, welcome. Welcome to the goodness squad.
Misty: Hello there friends. This is episode #6 of The Goodness Squad podcast, and today I have one very simple tip that will make a big difference in your email game.
I'm Misty Marsh. I have built and sold a profitable online business, and now I'm on a mission to lift you and increase your influence for good online. Thank you for being here today. If you're already subscribed to the show, please know that I truly am grateful. And if you're here for the first time and want to turn your blog or your podcast into a full-fledged online business, where you can share your talents and your goodness without sacrificing that home-centered focus I know is so important to you, then welcome to The Goodness Squad. You've found a community of likeminded women. Make sure you subscribe because today, like in every episode, I'm giving you a bite-size, easy to process and easy to implement it for your business.
All right, today's tip is particularly bite-sized ladies. But, it is a good one. Did you know that about 70% of people read their email on a mobile device? Think about that. That means that if a hundred people open an email you sent to them, around 70 of them are going to be reading it on their phones.
And what finger do you use when you're on mobile? It's your least nimble digit. It's your thumb, right?
Have you ever been on a site that was particularly difficult for you to navigate with your thumb? It gets frustrating, right? This is especially true when you're trying to click on a button or a link, if it's hard to click and you have to try a couple of times, you might just give up. In our fast-paced world, you want to avoid this for the people who are reading your emails. You want to make it really quick and easy for them to find your links and click on them.
So here's the tip. Make sure that when you add a link inside of an email that it is on its own line, all by its lonesome out there. I bet, if you do it, your click rate will go up, which means your sales will go up. So go through your autoresponder emails today and make that change. If you don't have an autoresponder, then commit to making the change in the next email that you send.
That's it for today. I told ya, short and actionable. If you haven't done so already, hit that subscribe button because, in the next episode, I am pulling back the curtain on my recent podcast launch. Because while a lot went right, there was a lot that didn't go quite right. My hope is that you will leave feeling less alone in your own tech and marketing hiccups and struggles and have a renewed desire to keep pressing forward, sharing your goodness and light.
If you are not yet an official member of The Goodness Squad, jump on over to designedforgoodness.com/join. You'll get lots of free gifts, plus you'll get community, encouragement, friendship, and reassurance because we need each other's faith, fortitude, confidence, and feedback. I can not wait to virtually see you there.
Girls: All by yourself. Don't need to be, all by yourself. Thanks for listening to our mom.
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You can turn $1 into $42
But first you need great email subject lines
The Subject Line Blueprint
Email marketing can turn $1 into $42 if it is done right.*
But if no one is reading the emails you send, email marketing can be a waste of money. That’s why you need great subject lines.
Use the 17 page Subject Line Blueprint to create email subject lines that entice your subscribers to open every email you send.
My email subscribers are my VIPs – official members of “The Goodness Squad.” In addition to immediate access to the Subject Line Blueprint, I’ll continue to spoil you with exclusive content, time-sensitive deals, regular updates on podcast episodes and more.
In fact, tomorrow you’ll get access to the Resource Library including The Profitable Products mini-Course and Playbook, The Product Idea Generator, The Superpower Discovery Worksheet and more.
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Missed Opportunities. I don’t want you to have any of those when it comes to your website. These three areas on your website are often missed opportunities but if you make a few changes you’ll be able to help more people.
The words on every page of your website need to be intentional. They need to make your clients feel something. And one of the most important things you want them to feel is SEEN. Your about page is one of the best places to help your client know that you understand their problems and that you are the person to offer them solutions.