06_What thumbs have to do with email marketing

The Goodness Squad Podcast Episode #6

Show Notes:

Quality email marketing is essential for success in content marketing businesses.  Today’s super quick tip will increase the number of people who click on those links in your emails.

 

Resources mentioned in episode:

The Goodness Squad

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Did you know that about 70% of people read their email on a mobile device?

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Transcript:

Hello there friends.

 

This is episode #6 of The Goodness Squad podcast, and today I have one very simple tip that will make a big difference in your email game.

Today's tip is particularly bite-sized ladies. But, it is a good one. Did you know that about 70% of people read their email on a mobile device? Think about that. That means that if a hundred people open an email you sent to them, around 70 of them are going to be reading it on their phones. 

 

Make it easier for people to click on a link

 

And what finger do you use when you're on mobile? It's your least nimble digit. It's your thumb, right? Have you ever been on a site that was particularly difficult for you to navigate with your thumb? It gets frustrating, right? This is especially true when you're trying to click on a button or a link, if it's hard to click and you have to try a couple of times, you might just give up.

 

In our fast-paced world, you want to avoid this for the people who are reading your emails. You want to make it really quick and easy for them to find your links and click on them. 

 

So here's the tip. Make sure that when you add a link inside of an email that it is on its own line, all by its lonesome out there. I bet, if you do it, your click rate will go up, which means your sales will go up. So go through your autoresponder emails today and make that change. If you don't have an autoresponder, then commit to making the change in the next email that you send. 

 

Coming Up

 

That's it for today. I told ya, short and actionable. If you haven't done so already, hit that subscribe button because, in the next episode, I am pulling back the curtain on my recent podcast launch. Because while a lot went right, there was a lot that didn't go quite right. My hope is that you will leave feeling less alone in your own tech and marketing hiccups and struggles and have a renewed desire to keep pressing forward, sharing your goodness and light.

 

If you are not yet an official member of The Goodness Squad, jump on over to designedforgoodness.com/join. You'll get lots of free gifts, plus you'll get community, encouragement, friendship, and reassurance because we need each other's faith, fortitude, confidence, and feedback. I can not wait to virtually see you there. 

 

Girls: All by yourself. Don't need to be, all by yourself. Thanks for listening to our mom.

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