Podcast episodes and blog posts About

Copywriting

Use the right words in the right way at the right time on your website and in your emails so you can sell without being slimy and help without being inauthentic.

woman reading in bed

095_12 ways you can write blog posts people will actually read

If you’re going to spend hours writing content for your website, you need to make sure it’s content that people actually want. Implement 1, 5 or all 12 of these tips and you’ll be helping more people get the information they actually need. That means they will be reading your website and you’ll be on your way to making more money.

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look smart stack of books

088_How to impress your people by giving up on sounding smart and dumbing it down instead

When you are considered the expert, it is so easy to forget all the things you didn’t know at one point. But, your followers? They still don’t know all the things – that’s why they come to you. You must speak in a way they understand and that will require you to simplify your language. When you do this, you will earn their trust and they will know you truly understand their problem.

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woman writing her about page

070_How to make your about page about you without making it about you

The words on every page of your website need to be intentional. They need to make your clients feel something. And one of the most important things you want them to feel is SEEN. Your about page is one of the best places to help your client know that you understand their problems and that you are the person to offer them solutions.

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build an email list

068_5 Questions you must answer before you write copy for your website

Do you really understand what you’re trying to accomplish with the words on your website? Being able to answer these 5 questions will help you write the message you are meant to truly share, with those who need to hear it so you can help them solve their problems. Grab a pen and paper and start jotting down your answers as you listen!

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059_How email automation can help you earn passive income

We could all use more time to get things done. When it comes to your business, there is a way to create more time in your day. The key is in these two words – email automation. Not only will automating your emails free up some of your time, but it can also help you earn passive income.

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Want to know what NOT to put on your homepage?

the 8 Sections you Must Have on your homepage

The Map Method Cheatsheet

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