When you are considered the expert, it is so easy to forget all the things you didn’t know at one point. But, your followers? They still don’t know all the things – that’s why they come to you. You must speak in a way they understand and that will require you to simplify your language. When you do this, you will earn their trust and they will know you truly understand their problem.

What do you do?
We’ve all been asked this question before. How you answer it will either encourage further conversation or create a swift exit. If you want to capture the interest of your follower, you need to start by addressing their problem.

If you want to convert followers to customers, you need to be clear with your website copy. Being clever will just confuse people.

These 8 simple tips will help you motivate your followers, build their trust in you, and ultimately help you make more money.

If you want people to recommend you, you need your business to be more memorable. These 4 tips will help you stand out in their minds.

Missed Opportunities. I don’t want you to have any of those when it comes to your website. These three areas on your website are often missed opportunities but if you make a few changes you’ll be able to help more people.

The words on every page of your website need to be intentional. They need to make your clients feel something. And one of the most important things you want them to feel is SEEN. Your about page is one of the best places to help your client know that you understand their problems and that you are the person to offer them solutions.

You need to think about your homepage the same way you would a job interview. There are certain things you need to convey to the person interviewing you – like why are the right person for the job. You need to tell them how you will serve them. The same is true of your website homepage. This formula will help you accomplish this goal.

Do you really understand what you’re trying to accomplish with the words on your website? Being able to answer these 5 questions will help you write the message you are meant to truly share, with those who need to hear it so you can help them solve their problems. Grab a pen and paper and start jotting down your answers as you listen!

The words you use on your website are really really important. These rules will help you hone in on the purpose of those words and the solutions you offer to your following.

You have great ideas. You are a problem solver. But sometimes it’s hard to find the time and energy to share all of your brilliant solutions. Creating a space to store those ideas and then making a plan will help you big time. 

We could all use more time to get things done. When it comes to your business, there is a way to create more time in your day. The key is in these two words – email automation. Not only will automating your emails free up some of your time, but it can also help you earn passive income.

Four tried and true tips to help increase your email click-thru rate. They may seem obvious, but they are also often forgotten in your emails.

Your emails are one way for people to get to know, like, and trust you. If you want more sales, that’s exactly what you need them to do. But, they cannot get to know, like, and trust you if they’re not even reading your emails. These 4 strategies will help you with that.

By now, you know you only want the right people on your email list. These 3 simple tips will help you clean up your email list so you can start focusing on the people who truly want the solution you offer.

With these helpful tips and the right subscribers on your email list, you’ll breeze past those hated spam filters and increase your open rates.

If you have built your email list the right way, with the right people, these tips will have you sending just the right number of emails each month. And your subscribers will be glad you did.

Before you sit down to write your welcome series there are a few things you need to understand. You’ll also want to avoid these 3 mistakes.