Missed Opportunities. I don’t want you to have any of those when it comes to your website. These three areas on your website are often missed opportunities but if you make a few changes you’ll be able to help more people.

The words on every page of your website need to be intentional. They need to make your clients feel something. And one of the most important things you want them to feel is SEEN. Your about page is one of the best places to help your client know that you understand their problems and that you are the person to offer them solutions.

You need to think about your homepage the same way you would a job interview. There are certain things you need to convey to the person interviewing you – like why are the right person for the job. You need to tell them how you will serve them. The same is true of your website homepage. This formula will help you accomplish this goal.

Do you really understand what you’re trying to accomplish with the words on your website? Being able to answer these 5 questions will help you write the message you are meant to truly share, with those who need to hear it so you can help them solve their problems. Grab a pen and paper and start jotting down your answers as you listen!

The words you use on your website are really really important. These rules will help you hone in on the purpose of those words and the solutions you offer to your following.