If you don’t build a tribe of loyal followers – aka a community of “superfans”, you won’t see the success you are hoping for online. Understanding this principle is THE key to success online as blogger or podcaster. You must build a tribe around your brand, and if you are a content creator (blog posts, podcasts, videos etc.), then your brand is YOU.
Knowing how to build a tribe that Seth Godin defines as “A group of people connected to one another, connected to a leader, and connected to an idea” is what will allow you to stand out in a crowded market. And the internet is crowded – you will need to stand out if you want to see success.
What you will learn today about discovering your superpower is the very first step – the very first thing you should do when thinking about starting a blog or podcast. Community is everything online. If you don’t have a loyal community – even a small one – you won’t see success.
Yet, sadly, most of us entirely skip this essential step. We end up floundering and doing all we can just to keep our heads above water and our checkbooks in the black.
Discovering your superpower is essential if you are to build a tribe of followers online. It is not just the first step you should take, but something you should continually refine as you grow. I call it “Discovering Your Superpower” because we can make some fun analogies with that.
So let’s get started!
I’ve created a free worksheet to help you discover your superpower so you can start building your loyal tribe online! Click below to access it:
People are attracted to those with superpowers – aka superheroes – for two reasons:
Today I am going to help you discover your superpower so that you can stand out in a crowded online space and add your own brand goodness and light to a dark online world. When you nail this – you will build a tribe of loyal followers and you will see success online.
Let’s talk about kryptonite.
Before you can discover your superpower you first have to address what’s stopping you from fully embracing and using it.
Superman has superpowers that allow him to do good and he has a tribe of loyal fans, but Superman also has a weakness. His weakness is Kryptonite. Like Superman, you have a superpower you can use to build a tribe of your own, but you also have a weakness. Your kryptonite is comparison.
"Comparing our own seemingly average existence with others’ well-edited, perfectly crafted lives as represented on social media may leave us with feelings of discouragement, envy, and even failure."
What a toxic environment! Discouragement, envy and failure are not what I want for you. It is not what God wants for you and I’m certain it is not what you want for yourself.
Comparison clouds your vision of who you are and what God would have you do with your talents. When you spend your time and energy being jealous of someone else you have no time to fulfill your own mission and build your tribe.
But comparison does something even worse than waste your time. It makes you want to actually be just like those you are jealous of.
And when you are just like everyone else you blend in. You don’t want to blend in, remember? Superheros build tribes because they are unique and different.
Nothing ever goes perfectly – not even for someone with 12 years of online marketing! It’s what you choose to focus on that will make the difference in your success.
One of the best ways to guarantee failure as a blogger or podcaster is to try and be just like everyone else. When you blend in online you will disappear. No one will notice you.
Clark Kent blends in. He has a good job and does okay for himself, but he has no tribe – he has no loyal following. He brings no great light and goodness into the world. In order to be noticed and successful online, you need to be superman not Clark Kent.
You are unique. God made you that way on purpose. You have gifts no one else has and He expects you to use them (Parable of the talents – Matthew 25). When someone lands on your website, you want them to think:
For me, at a basic level, I offer blogging tips. There are tens of thousands – if not hundreds of thousands of people who offer blogging tips online. But I’m hoping that when you found this website, you felt at home. I’m hoping you felt like you’d found your people – your tribe – the people who get you in a way no one else really does.
That is the feeling you want to create on your site. This is how you build a tribe.
When people feel this type of draw to your site, there will inevitably be other people who are turned off by it. (In fact this is one way you can know you’ve nailed it). That can be scary right?
But think of it this way – Some people don’t like Superman – they prefer Batman.
The fact is, you aren’t Batman. You aren’t. Even if you tried to fake it and be more like him, the Batman tribe would call you out. And your community, your true fans – those who love you for being Superman, they’d be disappointed and you’d lose their trust.
So accept that you can’t be a superhero for everyone. Do it. Say it: “It is okay that I can’t help everyone. I’m glad there are others that can help those I cannot.”
As Oscar Wilde taught:
“Just be yourself; everyone else is already taken”
I love that concept. It is impossible for your to be anyone else – they are already taken. Accept that – move on. Be fully who you are and God will use you to reach the people no one else can.
Did you know it costs you 5x as much $$$ and effort to acquire a new customer that it does to get a previous customer to purchase from you again? This simple but oft-neglected key to building loyal customers is something you can implement today! In fact, I want you to do this thing every single day that you work on your business.
I know – from personal experience – that this is easier said than done. Even after being online for many years (since 2008), I S-T-R-U-G-G-L-E with this. Jealousy and wanting to “fit in” are natural human responses. We crave belonging and community. It’s something you’ll fight continuously throughout the life of your business – and throughout your life.
Let me tell you a story to illustrate:
I have a dear friend – we will call her Jane. I admire Jane and she makes me want to be a better person. But sometimes I also struggle to feel good about myself around Jane. This is because I compare (KRYPTONITE) myself to her.
I’ve spent years trying to BE Jane. I’ve prayed and wished for that. I’ve had sleepless nights and overwhelming guilt that I’m not more like her. But during the summer of 2019 God led me through quite a learning experience and I realized that He didn’t want me to be Jane. He wanted me to be Misty. He had given me certain talents and He expected me to use them:
As God made this SO CLEAR to me that summer, the idea of a “superpower” was born. We each – online or off – (Jane’s is obviously offline) have a unique set of talents and skills that make us powerful. These superpowers allow us to build tribes of people who connect with us. And inside of these tribes, we thrive. We support and help each other in ways no one else could.
But if we get sidetracked by our kryptonite- by comparison, we won’t build our Superman tribes because we will be focused on trying to fit into Batman’s tribe.
I’m done comparing myself to others. I am ready to accept who I am and find the people I’m meant to help and serve.
Will you join me?
Your superpower is the unique set of talents and abilities you have that allow you to serve mankind in a way no one else can.
Let’s look at some other superheros to really drive this point home. The Avengers wouldn’t be nearly as successful if Ironman was always focused on wishing he was more like the Hulk. Ironman wouldn’t reach his potential and the Avengers as a group would be less successful. YOU (with your unique superpower) are a member of an Avenger-like group! I like to call it “The Goodness Squad”. We are a group of women who want to spread goodness and light online. God is our leader and He needs each one of us to play our part. If you keep trying to be like someone else on this team, you won’t reach your potential and the Goodness Squad as a group will be less successful.There is no one in the world with your exact set of soft skills, hard skills and passions. As you build a business around your superpower, you will naturally build a tribe full of raving fans. This is because your superpower is magnetic.
Magnets are made of metal and they only attract other metal. Things like plastic or wood aren’t attracted to magnets. In a similar way, the people in your tribe will be made of the same stuff as you – they will relate to and understand at least one piece of your superpower. They will have the same soft skills or passion or hard skills. This is what allows your tribe to trust you – and to trust each other.
But magnets only attract each other when they are also different from each other. They only snap together when opposite ends of the magnet are placed near each other.
In a similar way, the people in your tribe will be different than you – they will be lacking at least one piece of your superpower. They will be attracted to you – and others in your tribe – because of what they see as different and unique in you. They will snap (aka attach themselves) to you and look to you (and to each other) for the pieces of your superpower that they are missing.
This magnetism is what makes a tribe – it’s what forms it and what keeps the tribe together. It is how we build each other up as humans – how we help each other to grow. We are all a part of many tribes. These tribes are full of people we relate to in some ways, but they are kept interesting and allow us to grow because we are not exactly like anyone else in the tribe.
Ask your friends, spouse, kids etc what they admire about you. People will often name soft skills when you ask what they admire about someone else. Make a list!
Ask your friends, spouse kids and more what they think you are really good at – your talents. More often than not, people will name hard skills when you ask them about talents. Make a list!
Now, make a list of the topics you are passionate about. What do you want to spread awareness of? What could you talk about for days on end?
Where do the three intersect? Come up with some thoughts and ideas and then take them to God in prayer. I know He supports you in spreading your own personal brand of light and goodness online. He will help you continue to refine your superpower over time.
If you would like help with this, I’ve created a worksheet that you can download below:
In summary what you’ve learned today is:
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When it comes to your business, there are certain people whose advice you really need to consider. And there are certain people you need to stop asking for advice. There is a very common mistake I see women make all the time, I’m even guilty of it myself. But, if you really want to build a business that serves the right people and makes you money this is a very important tip.
If you have ever thought that building a business on Instagram is enough, then this episode is for you. Websites are still alive and strong and you need one if you want to build a business that lasts. You need a website and here are 3 reasons why it’s so important to have one and how it actually helps you serve people better.
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