When people visit your website, how do you want them to feel? I know you want the perfect website, but what you want and what your visitors need can be two completely different things. These 5 tips will help you create a website that absolutely serves your ideal client.
082_one simple way to capture your audience’s interest
The Goodness Squad Podcast Episode #82
What do you do?
We’ve all been asked this question before. How you answer it will either encourage further conversation or create a swift exit. If you want to capture the interest of your follower, you need to start by addressing their problem.
Resources mentioned in this episode:
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Mom, mom, mom, mom, mom, mom, mom, mom, mom, mom, mom, mom, mom, mom.
This is episode #82 of The Goodness Squad podcast. If you are a mom and your kids are now out of school for summer, you know what I’m talking about. You know the feeling of everyone constantly wanting and needing something from you.
You need to think about how your customers or followers or email subscribers feel similarly every single time they get online. This is a problem that can make it very difficult to get their attention. Just like, as moms, we start to block out that mom, mom, mom, mom, mom, mom, your customers block out a lot of the online noise. You need to know how to quickly grab their attention.
People pay attention when it benefits them
What if instead your kid came up and said, "Hey mom, I see that you look tired. Can I rub your back?" You would pay far more attention to that statement because it is less common and because it benefits you, someone is trying to help you.
I want you to think about this concept in the online world. As I mentioned in the intro, we get online and there are hundreds of people who are competing for our attention. From our friends on Facebook, to our followers on Instagram, to the 10 different advertisements you see every five minutes when you're on any sort of social media platform, or even websites. It's flashy, it's noisy. There's always somebody who needs something from you and, ultimately, they want you to purchase from them. This can become draining. Even when we don't realize it, it becomes draining.
Start with the problem
But how refreshing would it be if somebody wanted to solve a problem for you? If somebody cares about you online, that is going to stand out. So here is how you grab people's attention. You must start with the problem when you are writing a social media post, when you are writing an email, when you are writing a page on your website, you must start with the problem that post or email or page solves. Everything should solve a problem. Everything you do should solve a problem for your people.
This is easy if you really truly care about them and you get to know them and know what their problems are. If you struggle with that, go back to episode #80 where we dive deep into how to really get to know your people so that you can solve their problems. But solving their problem isn't enough. You have to capture their attention so that they know you want to solve their problems. Too often we start by telling people what we do, or what we're going to do in a post or what we're going to say in a caption, instead of starting with the problem.
We're going to take a quick break for our unique commercial break and then I'm going to come back and give you some examples how to do exactly that.
Commercial - Chrissy Olsen | Ministering Printables
MISTY: For our commercial break today, I want to highlight Chrissy Olsen from MinisteringPrintables.com. I have to tell you that Chrissy is one of my most favorite people online. I met Chrissy years ago, probably five or six years ago, at a blogging conference in Salt Lake City. She was fairly new to the online world then and so genuine. If I could think of any word to describe Chrissy, it would be genuine.
She truly wants to help and bless others lives, your life. Her whole goal is to make your calling, as a minister, easier. Whether you are ministering to another sister in your ward, ministering as a primary teacher, ministering in young women's or relief society, she makes it easier for you to do just that. So let's hear what Chrissy has to say.
CHRISSY: Hi, I'm Chrissy Olsen and I help Latter-day Saint women lead, minister, teach and have fun in their callings, both at home and at church through printables. Printables are anything that you can print such as activities, games, cards, or invitations. As Latter-day Saint women, we're so busy, but we want to do so much good. Sometimes we just need a little helping hand.
I hope that my printables are that help. Sometimes just sending a card or a game to someone who needs a little pick-me-up is all they need. So if you're interested, check out MinisteringPrintables.com.
MISTY: All right. If you would like to hear more from Chrissy and download her many beautiful, incredible, free printables, head on over to her website. You can also find her on Instagram at @ministeringprintables.
How to lead with the problem
All right. Let's jump back into some of these examples. What exactly do I mean by lead with the problem? First, here are some examples. The first two come from Donald Miller of Storybrand. This is where I first learned about this concept.
As I have started putting it into action over the last five or six years, it has changed my businesses. I want you to imagine that you're at some sort of a dinner party and someone says, "what do you do?" You could say, "I'm an at-home chef."
Now I know what you do, but that's about it. What if instead you said, "you know how families don't have enough time to cook and eat together? Well, I'm an at home chef." See how starting with the problem makes the statement "I'm an at-home chef" far more interesting? You are going to capture that person's attention more, particularly if they have that specific problem.
Here's another example. You're at a dinner party and, once again, someone asks, "what do you." You respond with, "Well, you know how people hate sitting in traffic? I sell scooters." Let's keep going down the list.
What do you do? "Well, you know how families these things can't seem to find enough money to invest in their retirement? I create family friendly budgets."
What do you do? "Well, I know that moms sometimes resent their kids because they give up too much for their children. So I teach about loving boundaries."
What do you do? "Oh, did you know that many deaf children's families don't speak sign language? So I teach hearing people how to sign."
What do you do? "I know that clutter and chaos make it really difficult to feel peace and calm in our homes. So I teach simple organizational tactics."
What do you do? "Well, I didn't realize until I was 40 why I really should have been wearing sunscreen when I was 20. So I sell skincare products."
What do you do? "Do you know how people hate bland, healthy food that takes forever to create? Well, I create quick, delicious, but healthy meal plans."
I hope that all these examples have gotten your mind going about how you can lead with the problem that you solve on a big level, like the big picture promise at the top of your website. Or on a smaller level, like the micro problem that you solve. In a caption on an Instagram post, try leading with the problem and I promise you that you will have far more success capturing your followers attention. And when you have their attention, that is when you will be able to change their minds.
As a quick reminder, if you would like to be featured in our unique commercial where I highlight one of you, please leave me a review, take a screenshot of your review and send it to my assistant Audra at firstname.lastname@example.org. She will get in touch with you on how to create your commercial.
In the next episode, we are going to start the next season of The Goodness Squad podcast. We are going to be focused on website design and in the very first episode, we're going to be talking about why you should look at the way you design your website as a way to serve your readers.
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When you walk into Home Depot (or CostCo), there are so many different ways to find exactly what you are looking for. They might not be the prettiest stores, but there are signs and people everywhere to help you get exactly what you need. Your website should function this same way. Pretty websites are great, but a pretty website is not what helps people know how you can help them.
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